top of page

Laura Juska
        as Caroline Wright
Skills

 

Global Communications | Content Strategy | Boutique Publishing  Technical Writing | Editing | Design  Video | Social Media | Email Marketing  Blogging | Entrepreneurship

              ...

Mac / PC Proficient | Adobe Creative Suite | Microsoft Office | Canva | SEO  MailChimp | Google Analytics

About Me

Metro Detroit creative with Northeast Ohio roots. Enjoy poetry, books, baking,

nature, and local events.
 

Sr. Communications Manager

ACHIEVEMENTS 

  • Awarded "Unsung Hero" award at Concentrix (January 2021) for audit, update and improvement of 100+ Standard Operating Procedures (SOPs) while highlighting key areas of opportunity for our client

  • Personal poetry blog, "Dating a Poet," listed among Top 100 Poetry Blogs, Websites & Influencers since 2017 by Feedspot.com

  • Featured poet on 89.1 WEMU's All Things Considered for National Poetry Month (2019)

  • Publication of seven original poems in various literary journals/magazines in 2019 (e.g., Third Wednesday, Wayne Literary Review, Nerve Cowboy)

  • Chief Editor for Wrinkles Wallace children's book series, 2012-2019

  • Collaborator on two book projects related to Lithuanian history which were translated to Lithuanian language (Day of Shame by Al Ruksenas and How I Became A Comrade: An American Growing Up in Siberian Exile by John Armonas), 2015-2016

  • Authored 148-page collection of poetry, Chemistry, Not Science: A Book of Poems, 2015

EXPERIENCE

CONCENTRIX

Sr. Communications Manager, March 2022-Present                                                                     

  • Manager global internal communication strategies for multiple departments within global CX

  • Continue to lead HR-related communication strategies and projects

  • Work to improve global communications process intake and workflow

MERIDIA PUBLISHERS
Co-Owner & Publications Manager, April 2017-Present

  • Manage multiple aspects of print and digital publishing process, including working with third-party vendors: Amazon, Barnes & Noble, IndieBound, Lightning Source, Wordzworth, etc.

  • Manage product-related media sites

  • External-facing media content and design

  • Prepare marketing funnels and plans

  • Work closely with co-owner and authors to manage content, creative strategies and campaigns to support product sales and boost business growth 

---

CONCENTRIX

Sr. Communications Specialist, July 2021-March 2022                                                                     

  • Developed global communications strategies and managed multiple editorial calendars for global CX organization’s HR group

  • Scheduled and distributed HR-related communications for upwards of 270,000 staff; managed 17+ language translations as needed

  • Created direct, thoughtful, clear, on-brand communications in a distributed manner using multiple communication channels

  • Responsibilities included content writing, copywriting, copyediting, design concept, project management.

Content & Technical Writer, December 2017-July 2021                                                                

  • Supported operational leadership, client representatives and cross-functional teams in the evaluation, establishment, implementation, and analysis of current and new business procedures

  • Crafted automotive client's user manual for new technical assistance customer management system (CMS) through which all service requests are initiated by the client's North American dealership 

  • Developed online help desk portal content for client's new CMS 

  • Published monthly, internal-facing department newsletters (a department first); initiated and developed business flowcharts to accompany written documentation; managed department's online, cloud-based content system

MERIDIA PUBLISHERS

Editor, January 2010-2019

  • Proofread manuscripts, web and social media content, marketing materials, and advertising copy for grammar and accuracy

  • Check copy for grammatical, spelling and typographical errors

  • Mark up copy with standard proofreading marks to notify writers and publications manager of necessary changes

  • Suggest words and phrases to improve content for works of non-fiction, fiction, children’s books, poetry, plus business-related copy for marketing and advertising campaigns, press releases, fliers, email, and social media content

  • Check words, phrases, and logos against copyright and intellectual property guidelines

  • Work with print and digital manuscripts and publications

FREELANCE

Blogger, February 2016-Present

  • Maintain poetry and relationship blog containing print, video, and audio content that also features art from around the world

  • Use SEO and Google Analytics, plus platform-specific analytics to track reader activity

  • Guest blogger for ThirtyOnTap, an online lifestyle blog

Writer & Editor, June 2016-Present

  • Develop original content or edit existing content for individuals and businesses based on client’s individual needs, including originals and rewrites (work includes personal biographies, content for book flaps, marketing emails and newsletters, websites/blogs and social media content)

Editor of Photography, December 2014 - April 2015

  • Restored historical photographs using Adobe Photoshop for Michigan-based fine art photographer

SMILE AMERICA PARTNERS 

Special Projects Writer, Summer 2017

  • Worked closely with Operations Managers to update and digitize employee manuals using Google Drive/Google Docs

  • Worked with CEO to conceptualize content for online portal and forums aimed to connect employees across the U.S.

Talent Acquisitions Recruiter, Summer 2016​​

  • Revised employment-related job ads and job descriptions leading to elevated candidate pool

  • Performed in top 5% of recruiters for company

NEW BEGINNINGS ACADEMY

Program Director, August 2010-May 2014

  • Co-organized program’s launch in 2007 which included research and proposal of initial grant

  • Created Parent/Student Handbook, marketing brochures, progress reports, weekly newsletters, and other content related to program implementation and administration 

  • Wrote grant proposal for Child and Adult Food Care Program and maintained compliance reports once grant was initiated

  • Managed school's parent blog

Lead Preschool Teacher, December 2007-June 2009; August 2010-May 2014

  • Wrote curriculum and lesson plans for preschool with focus on kindergarten readiness

  • Maintained program capacity with waiting list for four consecutive years (2010-2014)

COMMUNITY LEADERSHIP

THE UNIVERSITY OF MICHIGAN 

Patient and Family Advisory Committee Volunteer, Summer 2021-Present                                   

  • Help improve the patient experience and quality of care for those seeking care at University of Michigan (Michigan Medicine) by providing patient feedback and participating in short-term project commitments

WRITERS OF SOUTHEAST MICHIGAN (WritersofSEMI) WRITERS' GROUP

Founder and Organizer, 2017- Present

  • Meet with local writers to support ongoing creative projects

 

EDUCATION

EASTERN MICHIGAN UNIVERSITY
July 2010-December 2016

  • M.A., Ed. Media & Technology

BALDWIN-WALLACE COLLEGE
August 2002-May 205

  • B.S., Early Childhood Education

bottom of page